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La Cabrera will bring together rural tourism from Madrid on November 12th and 13th

The first regional congress of the sector opens a working space for companies and destinations, with free registration until November 10.

9 November 2026

Automatically translated from Spanish. Leer original en español

TSM cover about the La Cabrera rural tourism congress, scheduled for November 12 and 13, 2026, featuring an imaginary autumn landscape generated with AI; it does not represent a documentary view of the municipality. — AI-generated illustration · Photo: TSM · recreación editorial con IA y logo oficial aportado.

The Sierra Norte Regional Humanities Center will host the 1st Rural Tourism Congress of the Community of Madrid on November 12 and 13, 2026. The event is aimed at the professional sector and requires registration, subject to availability, before the announced closing date of the 10th.

La Cabrera will be the meeting point for businesses, professionals, and government agencies involved in rural tourism in the Madrid region. The Community of Madrid announced on November 9th the first edition of a congress to be held three days later, with the aim of connecting the offerings of the region with the needs of its visitors.

The event has a professional focus. It's not intended as a leisure fair for browsing stalls, but as a forum for exchanging ideas on how to design, promote, and market rural experiences.

A meeting place for businesses in the territory

According to the regional announcement, the General Directorate of Tourism and Hospitality is promoting the event through its Tourism Innovation Centers and MadRural. Representatives from Sierra Norte, Sierra de Guadarrama, Sierra Oeste, and Vegas and Alcarria Madrileña—the four areas integrated into this brand—will participate.

For accommodations, restaurants, travel agencies, and activity providers, the focus is on learning about alternative ways of working and exploring potential collaborations. UNAV-FETAVE's participation is specifically aimed at facilitating business relationships between rural businesses and travel agencies. Hostelería Madrid, for its part, emphasizes the role of local establishments and products in the tourist experience.

The choice of La Cabrera brings this debate to a municipality in the Sierra Norte region, which TSM places within the Sierra de la Cabrera area. The meeting thus connects the discussion about the sector with one of the territories where this activity takes place.

What will be covered during the two days

The program published by MadRural begins at 10:00 AM on both Thursday, November 12th and Friday, November 13th. The first day combines analysis of demand and destination reputation, agritourism experiences, and proposals for improving the visibility of offerings. It also includes workshops aimed at different business profiles.

Friday will focus on best practices and challenges in rural tourism. Regional presentations and professional networking opportunities will be spread across both days. Local cuisine is also part of the program, although access details should be checked with the organizers.

Free registration until November 10th

The venue is the Sierra Norte Regional Humanities Center, located at Avenida de La Cabrera, 96. Registration for the congress is free and the announced deadline is November 10, 2026. The maximum capacity is 200 people: this figure does not indicate how many places remain available.

The form is available athttps://congreso.madrural.com/It also allows you to indicate the conferences and workshops of interest. Participation is subject to availability and confirmation from the organizers; it is advisable to obtain confirmation before arranging travel.

Before going

The official website shows two different time slots for the Thursday workshops. Therefore, this information does not specify an individual time for these sessions and recommends confirming it directly. The details of the complementary activities are also not yet finalized. The program itself indicates that organizational adjustments may be possible.

To learn more about the municipality beyond the event, TSM's La Cabrera guide offers context about its heritage and surroundings:https://turismosierramadrid.com/pueblos/pueblo-la-cabrera

Information verified on November 9, 2026. The images accompanying this news item are thematic recreations generated with AI; they do not document the specific landscape, venue, or the congress itself.

Notebook and mug in an AI-generated workspace, highlighting the key themes of the congress: innovation, sustainability, and professional collaboration. The actual venue is not shown. — AI-generated illustration · Photo: TSM · recreación editorial con IA y logo oficial aportado.

TSM Infographic: Thursday 12th, analysis and workshops; Friday 13th, best practices and challenges. Both days begin at 10:00. Nature background generated with AI. — AI-generated illustration · Photo: TSM · recreación editorial con IA y logo oficial aportado.

TSM infographic with free registration until November 10, 2026, maximum capacity of 200 people and confirmation subject to availability. AI-generated desktop background. — AI-generated illustration · Photo: TSM · recreación editorial con IA y logo oficial aportado.

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Information may change. Please confirm schedules, availability and conditions with the organiser or establishment. Posters, photographs and attached documents retain their original language.